Business Publishing

Harvard Business Publishing Resources for the Jamaica Exporters Association

Harvard Business School Faculty Seminar Series

Judo Strategy Faculty Seminar Video with slides (60 mins) Author(s): David B. Yoffie Judo strategy consists of three essential principles that help companies to enter new markets and defeat stronger rivals. By deploying rapid movement, flexibility, and leverage, new players can lay claim to uncontested ground and turn dominant players' strengths against them. This program helps you understand how to compete effectively against well-established incumbents. Included are detailed slides, a learning guide, and a checklist tool to evaluate a company's current and future strategy. Demo this product To order – 876-361-3048 email: pbryan@kworksconsulting.com

Entrepreneurial Marketing Faculty Seminar Video with slides (60 mins) Author(s): Joseph B. Lassiter III Professor Joseph B. Lassiter III combines the entrepreneur's relentless pursuit of an idea with marketing's intense focus on the customer to create a process that can dramatically increase performance. He identifies and explains a variety of tools to help those with an entrepreneurial spirit pursue the future they desire. Demo this product To order – 876-361-3048 email: pbryan@kworksconsulting.com

Opportunity and Threat of Disruptive Technologies Faculty Seminar Video with slides (60mins) Author(s): Clayton M. Christensen Go "inside the classroom" to hear Harvard Business School Professor Clayton Christensen describe how seemingly benign innovations often disrupt entire industries and why industry leaders consistently lose out to the upstarts--even when the disruptive innovations come from the leaders' own labs. Learn how and why these destructive patterns occur and how an organization's resources, processes, and values influence its ability to respond. Christensen lays out a framework for diagnosing an organization's capabilities and suggests ways that large companies can capitalize on opportunities that normally would not fit in with their processes or values. Detailed slides, a learning guide, and an additional Harvard Business Review article, Meeting the Challenge of Disruptive Change, are included. Demo this product To order – 876-361-3048 email: pbryan@kworksconsulting.com

Corporate eLearning

Highlighted Modules: Marketing Essentials Topic Summary This topic helps you: Grasp the basic elements of a marketing strategy and plan Create a marketing orientation in your group or firm Understand and navigate the steps in the marketing process Plan effective marketing programs, advertising campaigns, and sales promotions Preparing a business plan This topic contains information that will help you understand: The kinds of information that need to be contained in a successful business plan How to present that information so that your readers get what they need and understand quickly what you're asking of them Project Management Topic Summary: Scope out a project and define project objectives Develop realistic schedules and set deadlines Create and accurate and usable budget Monitor budgets and keep projects on track Communicate progress and problems to stakeholders Assess risk and develop contingency plans Implementing Strategy Topic: Understand what strategy is, the elements of a strategic plan, and the strategic planning process Develop action plans for strategic initiatives that support your company's strategy Execute your action plans Ensure that your action plans remain focused and aligned with the corporate strategy Evaluate and reward excellence

To order – 876-361-3048 email: pbryan@kworksconsulting.com For more information go to: Harvard Manage Mentor Plus

Books Innovation's Solution by Clay Christensen By doing what good companies were supposed to do--focus on pleasing their most profitable customers--leaders were paving the way for their own demise. How? By ignoring disruptive technologies--new, cheaper innovations that initially target small customer segments but evolve to displace the reigning product. This worldwide bestselling book reveals that innovation is not as unpredictable as most managers have come to believe. By understanding and managing the forces that influence this process, companies can shape high-octane business plans that create truly disruptive growth.

Seeing What's Next by Clay Christensen Based on proven theories outlined in Christensen's landmark books, "The Innovator's Dilemma" and "The Innovator's Solution", "Seeing What's Next" offers a practical, three-part model that helps decision-makers spot the signals of industry change, determine the outcome of competitive battles, and assess whether a firm's actions will ensure or threaten future success. Through in-depth case studies of industries from aviation to health care, the authors illustrate the predictive power of innovation theory in action. Books from the session are available in Jamaica. They can be obtained by calling Paul Bryan at 876-361-3048, email: pbryan@kworksconsulting.com